Sales System Health Check
How healthy is your sales system?
16 questions across strategy, process, people and culture. About five minutes. Your scores appear instantly, and you don’t need to give us any details to see them.
Two views of the same system
The inside view of your sales system
This page
Sales System Health Check
How your sales system works from the inside: your strategy, process, people and culture. You answer 16 questions and get instant scores, plus the gap holding you back most.
The outside view
Commercial Alignment Audit
How buyers see you before they ever speak to you: your website, search and AI visibility, LinkedIn and content, scored and benchmarked by our team.
What it measures
Four pillars, three gaps
Each question is drawn from the problems we find most often in sales and commercial operations. Your answers show which pillar is weakest and which of three gaps (relevance, structural or capability) is holding you back.
01
Strategy
Is your strategy current, are your segments clear, and can everyone explain what clients achieve with you?
02
Process
Is there a sales process people follow, built around how buyers buy, with clear KPIs and a reliable forecast?
03
People
Do your people sell on outcomes, prospect consistently and get real coaching from their managers?
04
Culture
Does the whole business tell one story, does change stick, and is AI used with good judgement?
The check
Start the check
Answer for your business as it is today, not as you’d like it to be. If you don’t know, choose Not sure: that tells us something too. Nothing is sent until you choose to send it.
Your full report
Want the full picture?
Send us your results and we’ll reply with a short report: what your biggest gap usually costs, and the first two things we’d fix. Your scores are attached automatically, so there’s nothing to retype.
- Your name, so we know who we’re writing to
- Your email address, so we can send the report
- Your company name, so the report is about the right business
- Your company website, so we can add context from what buyers see
Your details and scores are only used to prepare and send your report. See our Privacy Policy.
What happens next
No surprises, and no hard sell
1
We read your results
A real person on our team looks at your scores. Not a bot, and not an automated sequence.
2
We send your report
You receive a short report on your biggest gap, what it usually costs, and where we’d start.
3
You decide
We offer a conversation to talk it through. Whether you take it up is entirely up to you.
- We won’t add you to a mailing list or newsletter
- We won’t share or sell your details or your scores
- We won’t chase you with sales calls
FAQ
Fair questions
Do I have to give my details to see my score?
No. Your scores appear on screen as soon as you finish, and nothing is stored or sent unless you choose to send it. Your details are only needed for the emailed report.
Who should complete it?
A sales leader, business owner or anyone responsible for revenue. It’s even more revealing when several leaders complete it and compare answers.
What if I don’t know an answer?
Choose Not sure. It isn’t counted against you, but several Not sure answers point to a visibility gap: parts of your sales system that leaders can’t see. Your results will show it.
How accurate is a self-assessment?
It’s a starting point, not a diagnosis. For the full picture, our Sales Strategy Operations Audit looks inside, and the Commercial Alignment Audit looks from the buyer’s side.
Now see what your buyers see
The Health Check shows the inside view. The Commercial Alignment Audit shows how buyers, and the AI tools they use, see you from the outside.