Commercial Alignment Audit
See your business the way your buyers do
Buyers research you, and decide whether you make the shortlist, long before they speak to you. The Commercial Alignment Audit shows what they find, where you read as signal or noise, and what to fix first.
We only look at what any buyer can already see. No logins, no access to your systems, no surveys for your team.
Why it matters
Are you signal or noise to your buyers?
The problem
You can’t see your own blind spots
Buyers form a verdict about you in your absence, from your website, LinkedIn, search results and AI tools. You never hear it. You just don’t get the call.
The shift
Three in four fail the shortlist test
In Barrett’s 2026 research across 229 ANZ B2B organisations, three in four didn’t make the cut. Not because their offer was weaker, but because their digital footprint read as noise.
The solution
An honest outside view
The audit shows what buyers, and the AI tools they now use to shortlist vendors, find when they look for you, scored against the same four-part framework every time.
Ask yourself
Five questions that decide who wins
Answer these honestly, before a competitor answers them for you.
- Can a prospect see, in under 20 seconds on your website, what their business will achieve by working with you? Not what you do. What they achieve.
- When buyers research you, do they feel understood, or talked at?
- Is any competitor already making their advantage felt online, before a single conversation begins?
- Are the people who actually deliver your service visible in the buying conversation, or is only your company account talking?
- When your teams are with clients, are they discussing what the client needs to achieve, or presenting products and quoting prices?
Why now
The shortlist is decided earlier than ever
60%+
of buying decisions are shaped before a buyer speaks to anyone
13+
stakeholders on the average buying committee, each researching independently
71%
of decision-makers are Millennials or Gen Z, loyal to experiences, not institutions
3 in 4
ANZ B2B organisations read as noise, not signal (Barrett, 2026)
How it works
Four steps, no disruption to your business
01
External review
We assess you exactly as a buyer would, anonymously and online: your website, search and AI visibility, LinkedIn, case studies and content.
02
Score & benchmark
We score you against Barrett’s four-part framework and benchmark you against our 229-organisation research base.
03
Findings & action plan
A clear report showing where you read as signal, where you read as noise and why, with a prioritised list of what to fix.
04
Re-audit
We recommend re-auditing every 6 to 12 months, on the same scale, so you can see real movement.
Request your audit
We only need four things. Here’s why.
No long questionnaire, no phone number, no budget questions. Just enough to audit the right business and send you the results.
- Your name, so we know who we’re talking to
- Your email address, so we can send you the findings
- Your company name, so we audit the right business
- Your company website, because that’s where buyers start, and where we start too
Commercial Alignment Audit Form
Your details are only used to prepare and send your audit. See our Privacy Policy.
What happens next
No surprises, and no hard sell
1
We confirm
A real person from our team emails you to confirm we’ve received your request and the website we’ll be reviewing.
2
We audit
We review your business from the outside, the way a buyer would. Nobody in your business needs to do anything.
3
We share the findings
You receive your findings, and we offer a conversation to walk you through them. Whether you take it up is entirely up to you.
- We won’t add you to a mailing list or newsletter
- We won’t share or sell your details
- We won’t contact your team, clients or suppliers
- We won’t chase you with sales calls
FAQ
Fair questions
Why do you want my company website?
Because that’s what we audit. Your website is where most buyers start, and it’s the anchor for everything else we review: search, AI tools, LinkedIn and content.
Is the audit confidential?
Yes. We review publicly available information anonymously, and your findings are shared with you, not published or passed on.
Will anyone in my business notice?
No. We look at what any buyer can see. We don’t contact your team, clients or suppliers, and we don’t need access to anything.
What’s the difference between this and your other audits?
The Commercial Alignment Audit is external: how buyers see you. Our Sales Strategy Operations Audit is internal: how your strategy and operations actually work. Many organisations benefit from both.
Find out what your buyers see
It takes a minute to request, and nothing changes in your business while we look.